Youku.com, Taobao.com Jointly Promote Chinese Video Shopping

Chinese video website Youku.com has announced that it has established a strategic partnership with the Internet shopping website Taobao.com to promote video shopping in China's e-commerce sector.
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Based on Youku.com's video technology and Taobao.com's Internet shopping platform, the two parties will jointly launch a video shopping service at the end of June 2009. The new function will first open to vendors of Taobao.com's customized online auction and e-commerce shops. By then, those vendors will be able to add videos to the descriptions of their products, providing comprehensive, multi-angle introductions of their goods.

Zhang Yu, vice president of Taobao.com, told local media that as a leading video media company in China, Youku.com is not only an Internet community for young people, but also creates social fashion that attracts more defined youth groups. Youku.com's strength in brand and technology is consistent with Taobao.com's ultimate goal of building a large and secure online trading platform. Therefore, Youku.com is the best partner for Taobao.com's video shopping service, Zhang added.

Liu Dele, CFO of Youku.com, said that the company's cooperation with Taobao.com is a win-win cooperation, which represents Youku.com's strategy of forming partnerships with leading brands in the industry. Youku.com hopes the direct effect and emotional expression of videos can provide both vendors and buyers of Taobao.com with ideal product display and brand promotion.

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BY China Tech News Staff
Source：China Tech News

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优酷宣布将推出3G手机电视

视频网站优酷网昨日宣布将推出3G手机电视，以此进入移动视频领域，同时这也是业内首家进入移动视频领域的厂商。
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视频网站优酷网昨日宣布将推出3G手机电视，以此进入移动视频领域，同时这也是业内首家进入移动视频领域的厂商。此外，该公司已正式向广电总局申请3G牌照，所需的全部文件材料已经通过北京广电总局递交至国家广电总局，目前正在审批过程中。

优酷网CEO古永锵在接受记者采访时表示，2008年优酷已经开始和一些3G手机厂商就手机视频展开合作。包括针对苹果开发手机版本，以及在联想手机上植入相关软件等。

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文章出处：广州日报
作者：N/A