Fudzilla talks to AMD’s CEO

AMD’s President and Chief Executive Officer (CEO) Dirk Meyer was kind enough to spend some time answering some hot topics that included Core 2, Core i7, Notebook market share and plans, netbooks and even Nvidia’s potential plans to make a CPU. He even mentioned newly released DirectX 11 and Six core Istanbul chip. We would like to thank Dirk and all the other kind people that made this interview possible. The rest is below.
Q1: How does AMD plan to compete with Intel’s Core 2 dual core generation? How do you plan to go up against Core i7?

A1: Well, first I would like to start by saying that we are increasingly focused on end-users and what they are trying to do with their PCs and datacenters. In clients, that means enabling a much more graphics-intensive experience for their dollar. And in servers, it’s about giving them a superior system TCO, including seamless upgradability and things like power and cooling costs. So, the direct CPU to CPU comparison is becoming a lot less relevant over time.

That said, AMD-based systems are designed to deliver maximum value across all price points. And unlike Intel’s Core i7 processors that require an expensive system upgrade, AMD Phenom™ II processors can be used in many existing motherboards, enabling a more affordable single component upgrade. Maximum value may mean delivering a top-of-the-line PC experience, with performance tuning headroom or a superior HD entertainment experience on HD-capable panels. With that in mind, AMD launched “Dragon” platform technology at CES which combines some of the most competitive components in the industry to deliver superior performance at an incredible value.

Q2: What is the plan on the notebook segment? How can AMD grow its business there?

A2: According to Mercury Research, in Q1/2009, AMD gained notebook CPU and integrated GPU market share. We believe this is because we know that most consumers want a full PC experience on-the-go, at an affordable price. We’re working with our customers to deliver differentiated experiences with our balanced notebook platforms. Our platform experiences only get better as we plan to refresh our platform for mainstream notebooks in the second half of 2009. The upgraded platform is designed to deliver an incredibly rich PC experiences on mainstream notebooks at affordable price-points.

Q3: Does AMD plan to challenge netbooks?

A3: We aren’t focused on challenging netbooks, rather, we are focused on how to deliver the best possible solutions for our customers. Earlier this year, AMD launched the AMD platform for ‘ultrathin’ notebooks. This platform addresses a large market segment that was not being served—consumers who are more lifestyle-oriented and want greater mobility, without spending more than $1,500 on a pricey ultraportable. These same PC users want a top tier visual experience because entertainment is important to them and they don’t what to compromise with a netbook. The HP Pavilion dv2, based on the new AMD platform for ultrathin notebooks, received the “Best Notebook of CES” award from LAPTOP Magazine.

AMD is committed to meeting consumers’ needs for an affordable notebook, while still addressing modern computing requirements. And let’s face it, today it’s all about the fun that we have with our PCs and people want richer, sharper photos, music that is clearer, HD and Blu-ray playback that is more vivid and even 3D games that play more realistically. AMD is committed to delivering platforms that enable greater value for end-users.

Q4: What does AMD expect from 2009?

A4: Today, AMD is unlike any other company in the industry with x86-based microprocessors and 3D graphics. There are only two companies in the world that deliver x86 microprocessors in volume and only two companies in the world that deliver leading-edge 3D graphics. Only AMD does both. We think this gives us a unique advantage to deliver platform solutions that are tailored to end-user needs. As such, in 2009, we are planning to deliver double the number of platforms year-over-year. We expect to extend our performance-per-watt leadership in server with “Istanbul” and we plan to introduce next generation graphics solutions to lead the industry to DirectX 11.

Q5: What do you think about Nvidia’s plan to possibly make a X86 CPU and can a company that creates only graphic cards survive in the years to come?

A5: I’m not surprised, as it validates the vision we unveiled with our ATI acquisition. Our message has always been that in order to achieve the maximum computing experience, you need to have a balanced platform.

BY Fuad Abazovic

Copyright Fudzilla 2007-2009, All rights reserved.



Copyright 2008-2009 Daily IT News | Contact Us