Adobe says by the end of 2009, we'll all be using Flash apps right on our TVs.
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If Adobe gets its way, electronics makers will be bundling a new, optimised Flash Lite runtime in TVs, DVD players, digital media adapters and game consoles.
Flash is the technology behind most websites which contain video and interactive animations. Almost 80% of all of the videos on the web are encoded in Flash, and Adobe holds a 98 percent market share on PCs and Macs.
Although Adobe hasn't yet succeeded in getting Flash on to key smartphones such as the Apple iPhone and Blackberry, it has been working very hard to do so and is now moving on to conquer other product lines.
"We've made a good start in phones," says Anup Murarka, director of partner development and technology strategy for the Platform Business Unit at Adobe said. "As we've looked out there for other products, the obvious category is televisions."
Flash Lite on a TV is the same experience one would have on a PC for both developers and consumers, Adobe claims. Due to the limitations of the processors used in TVs and set-top boxes, Flash Lite can only display 720p-encoded video, which is still HD, but falls short of the 1080p-encoded video that the majority of televisions boast. However, this means the technology will allow users to stream high definition video via the web directly to their television, as broadband connections and the web haven't yet moved to 1080p video.
The new Flash Lite runtime has a front-end user interface that is much like the Intel-Yahoo widget interface with a series of tabs on the outside of the screen. Companies officially supporting the new Adobe initiative are Atlantic Records, Comcast, Intel, Netflix, Disney Interactive Media group, Broadcom, The New York Times Company, STMicroelectronics, NXP Semiconductors and Sigma Designs.
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BY Samantha Rose Hunt
Source：apc
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