The company has announced the roll out of a regional telecoverage model. The model will help reach high growth SMBs, startups and Web 2.0 companies in the Emerging Markets region that consists of 139 countries spanning Latin America, South and Eastern Europe, India and Greater China.
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Peter Ryan, Executive Vice President, Global Sales and Services, Sun Microsystems, said, “Emerging economies are changing the global business landscape, providing incredible opportunities for companies like Sun. To harness these opportunities and accelerate our growth in these geographies, we announced the formation of the Emerging Markets Sales region at the start of our fiscal year. Today’s roll out of the telecoverage model is Sun’s fist major initiative in the Emerging Markets region. This new business tool supports our sales efforts and increases the average number of leads generated, lead-to-order conversion and new customer acquisition. This model also demonstrates the investment we are making in these geographies through our local partners.”
The telecoverage model, first implemented in India, has been successful here for the last six years. It has been instrumental in contributing to a significant part of Sun’s local revenue growth.
According to Anil Valluri, Vice President and Managing Director- India GEM, Sun Microsystems, ”The roll out of the telecoverage model across the EM region will help optimize Sun’s sales reach into sectors and regions that would have otherwise been difficult to penetrate. This broad initiative across Emerging Markets will drive our volume products and solutions to new markets and customer segments. Best practices from our implementation of this model in India will be leveraged effectively across the other regions to increase customer acquisition and our bottom line. We are happy to make this announcement from India today, as it reiterates the importance Sun India holds in not just the EM region but also for Sun globally.”
According to K P Unnikrishnan, Regional Marketing Director-Emerging Markets, Sun Microsystems, “Organizations in the Emerging Markets region want to grow fast and have the potential to do so. They look towards technology solutions to augment this fast track growth. Our telecoverage model allows our customers in these geographies easier access to Sun and supplements the efforts of our partner community to reach out more easily and effectively to customers.”
As part of Sun’s most recent first quarter fiscal 2009 results, the Emerging Markets region grew 12% year-over-year, with India, Latin America and a combined Russia, Middle East and Africa geography growing double digits year-over-year.
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Source：EXPRESS Computer
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