Microsoft Corp. has announced the availability of Microsoft Dynamics CRM Online, an on-demand customer relationship management (CRM) service hosted and managed by Microsoft. The new Internet service delivers a full suite of marketing, sales and service capabilities through a web browser or directly into Microsoft Office and Outlook. It provides "instant-on" access to businesses that want a full-featured CRM solution with no IT infrastructure investment or setup required.
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"[Microsoft Dynamics CRM Online] is really taking the power of choice to that next level and making sure that whatever the customer wants to do, we give them an offering that allows them to do it," said Bryan Nielson, director of worldwide product marketing with Microsoft Dynamics CRM.
Nielson said that Microsoft Dynamics CRM Online will have three delivery models that all use the same code base. The first is the Microsoft on-premise Dynamics CRM model, the second is the Microsoft-hosted or Microsoft Dynamics CRM Online model and the third is the partner-hosted solution model, where Microsoft partners around the world such as EDS host the application and deliver a unique solution out to the market under their branding.
The single code base is what delivers the power of choice to customers, explained Nielson. He added that this is because all of Microsoft's application definitions are stored in an application Meta data that can easily be exported from an online environment to on-premise one. The single code base delivers the same features and functionalities for both online as well as on-premise CRM.
"From a customer perspective, it gives them flexibility to choose the solution that fits their business &so they can use the online version as a proof of concept to make sure [CRM] works for them and if they want to down the road, they can move to an on-premise environment very easily," said Nielson.
There are two versions available for Microsoft Dynamics CRM Online.
The first is Microsoft Dynamics CRM Online Professional that delivers a full suite of CRM capabilities with Office and Outlook integration as well as extensive configurability and extensibility options and access to web services and APIs. Businesses get 5 GB of data storage, 100 configurable workflows and 100 custom entities. The Professional edition is priced at $44 US per user per month, with an introductory offer of $39 per user, per month.
Microsoft Dynamics CRM Online Professional Plus delivers all the capabilities of the Professional version plus offline data synchronization with expanded data storage, workflow and customization options that give businesses 20 GB of data storage, 200 configurable workflows and 200 custom entities. The Professional Plus edition is priced at $59 per user per month. Nielson believed that the target audience for Microsoft Dynamics CRM Online will be small- and medium-sized businesses (SMBs) that don't have the IT resources to bring CRM on-premise. More than 500 customers and 200 partners have used Microsoft Dynamics CRM Online over the past six months via the Microsoft Early Access Program. As well, there are 150 ISVs who are building add-on solutions to Dynamics CRM Online for online applications.
"We have a significant number of partners who have taken our CRM code base and use it to build out solutions and host those for their customers," said Nielson.
Microsoft Dynamics CRM Online is available in English in the United States and Canada. International rollout beyond the United States and Canada has not been announced, but Microsoft partners today offer hosted versions of Microsoft Dynamics CRM in many countries around the world.
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BY Vanessa Ho
Source：eChannelLine
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