Nintendo and Dentsu team for Wii video channel

Nintendo has announced that it's going to tackle video distribution on Wii with a new dedicated channel called Wii no Ma Channel in Japan.

The channel will be released internationally and is a collaborative effort between Nintendo, which is handling development and management, and advertising agency Dentsu, which is looking after content and advertising negotiations.
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A Dentsu spokesperson said that that the plan is to offer programs created specifically for the service, and said that users will be charged for some of them, while others will be available free of charge but supported by advertising.

Exactly what programs will be on offer hasn't been confirmed, but Nikkei reported that cartoons will be among the entertainment to be distributed.

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Source:Aussie-Nintendo.com

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